How to Distribute Your Documentary

If you are like most filmmakers, you are going to try to avoid thinking about the distribution of your film as long as possible. You are going to think that distribution is what your sales agent or distributor is paid to think about. Those folks, when you acquire them, may even tell you that you shouldn’t concern yourself with distribution.

But the truth is, arranging distribution is your job and you are going to hire people to help you do it.

You must choose the right people to distribute your film, you must understand their requirements, and you must be prepared to help them do their jobs.

If you have a family to support or investors to repay, your job is to ensure that your film’s distribution meets its financial obligations. If you are making the film to support a cause, you’ll want to ensure your film is seen by as many people as possible so your cause receives the support it deserves. Giving someone the right to distribute your film doesn’t mean that they will do a good job, and their failure will make your investment in the rest of the film a huge mistake.

The good news is that new technologies, including digital cameras, non-linear editing applications, and new independent film distribution solutions, are making it easier for producers to swiftly and profitably produce and release their pictures in theaters, on cable, on DVD and via the Internet. The overview provided in this chapter will help you find production and distribution solutions that achieve your objectives for your film.