There are several people you need to identify before you shoot a film in order to get it funded quickly.
Every production needs a website. It needs to have a signature image, a poster image, that defines what the film is about. You should test your signature image on your target market to find the one that they like most. A signature image should speak “loud and clear” to your target market. With a sequel, your signature image may be nothing more than a white poster with the title on it, because that’s all your target market needs to read in order to know they want to go. With a first film, your image needs to communicate far more information as a rule.
The truth is, no one knows exactly how much a film will make. But it is easy to calculate how much similar films will make. It just takes research. Here are specific techniques you can use for creating your financial forecasts.