Viral Marketing for Filmmakers
Changes in filmmaking technologies have created more filmmakers, more films and more documentaries than ever before. A similar revolution has occured in film marketing. The Internet has made it easier than ever for a film to find its audience even before its finished. MY BIG FAT GREEK WEDDING, THE PASSION OF THE CHRIST and FARENHEIT 911 are all examples of films which found their market without going through the mass media first.