Want to Join the Film Funding Club? It’s free. Just follow us on Twitter or Like us Facebook using the links at the bottom of the page. If you Follow us on Twitter you’ll get a link to our Practical/Tactical Guide to Film & Web Series marketing free back by Direct Message. We’d set that …
If you are looking to promote your media projects on radio and television, check out InterviewGuests. It is a publicity agency unlike traditional PR firms. They do NOT charge for nebulous publicity services or hard-to-measure public relations services that the big “downtown” firms bill big money for. They don’t even bill clients for mailing expenses …
Every production needs a website. It needs to have a signature image, a poster image, that defines what the film is about. You should test your signature image on your target market to find the one that they like most. A signature image should speak “loud and clear” to your target market. With a sequel, your signature image may be nothing more than a white poster with the title on it, because that’s all your target market needs to read in order to know they want to go. With a first film, your image needs to communicate far more information as a rule.
In order to bake a cake you need a list of ingredients. In order to make a documentary feature film you need to make a list of what, and who, you need. This begins by defining the film you want to watch.
One of the key concepts producers must master is the notion that a film isn’t finished until it reaches its audience. Marketing and promotion begin when you begin pitching the film to people prior to production, and it continues until long after a film is released. Documentaries can generate revenues for years if they are adequately marketed and promoted.
There are several ways in which a documentary can earn revenue. Maximizing each revenue stream, while minimizing the costs associated with revenue collection and the time required to collect revenues, is the key to creating a financially profitable film.
Changes in filmmaking technologies have created more filmmakers, more films and more documentaries than ever before. A similar revolution has occured in film marketing. The Internet has made it easier than ever for a film to find its audience even before its finished. MY BIG FAT GREEK WEDDING, THE PASSION OF THE CHRIST and FARENHEIT 911 are all examples of films which found their market without going through the mass media first.